➡️ Apply here: Retention Strategist
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We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.
**The Role**
Support and execute retention strategies that drive player engagement, loyalty, and revenue growth. Working closely with the Senior Retention Strategist, you’ll help shape the player journey and create data-driven campaigns that keep players coming back for more.
**What You Will Be Doing**
* Support the development and execution of retention and CRM strategies across multiple brands and product verticals, leveraging automation and personalization to maximize impact.
* Own day-to-day campaign planning, setup, and QA, ensuring smooth delivery and consistent performance tracking across channels.
* Strong understanding of segmentation logic, user attributes, and campaign testing frameworks (A/B, multivariate). Experience with Looker, Retool, or equivalent analytics and CRM tools is a plus.
* Contribute creative ideas for seasonal campaigns, questlines, and gamified retention mechanics that enhance player engagement and lifetime value.
* Collaborate closely with BI, Monetization, and Operations teams to ensure insights and execution align with retention goals.
**What We Are Looking For**
* Experience in CRM, retention, or lifecycle marketing—ideally within casino, social casino, or gaming
* Strong analytical and problem-solving skills, with experience using CRM or marketing automation tools
* Good understanding of segmentation, A/B testing, and campaign reporting
* Creative mindset with a passion for player experience and engagement
* Excellent communication and collaboration skills, with fluent English
* Proactive, detail-oriented, and comfortable working in a fast-paced, data-driven environment
**Why you will love it**
You’ll work at the intersection of creativity and data, helping design player experiences that combine storytelling, segmentation, and performance marketing in one ecosystem. This is a role for someone who loves turning data into strategy and strategy into engaging player moments. You’ll have the opportunity to make a real impact on player engagement and retention while learning from experienced industry professionals. With support from the Senior Retention Strategist, you’ll gain hands-on experience in executing strategies that shape the future of social gaming. You’ll join a team that values innovation, collaboration, and personal growth in an environment where your ideas are heard and encouraged.
We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we’re committed to creating an environment where everyone can contribute their best work and thrive.