➡️ Apply here: User Acquisition Manager (Meta | Paid Social | App)
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AI is transforming the world and creating enormous opportunities to build AI-first businesses. We want to be at the forefront of this change. We are a small, experienced team building mobile products that redefine how people work and think with AI. Our main product, SpeakApp AI, allows users to easily record meetings, lectures, and voice notes with AI-powered transcription. As one of the first apps of its kind, we’re committed to staying ahead with continuous innovation.
**Job Responsibilities**
* Plan, launch, and optimize user acquisition campaigns on Meta Ads, with a focus on performance for iOS and Android apps.
* Test and scale new acquisition channels including Snapchat, TikTok, and AppLovin to identify incremental growth opportunities.
* Monitor and optimize account structure, bidding models, audience segmentation, and creative performance to hit ROAS and scale targets.
* Partner with the creative team to develop and iterate on ad assets tailored to each platform and funnel stage.
* Track and analyze KPIs such as CAC, ROAS, CPI, LTV, retention, and subscription metrics (trials, renewals, churn).
* Stay current on platform updates, privacy changes (SKAN, ATT), attribution best practices, and mobile subscription monetization trends.
* Play a key role in launching marketing for new applications and channels.
* Provide transparent performance reports and contribute to marketing reporting automation.
**Requirements**
**Must have:**
* At least 2 years of experience in mobile performance marketing for subscription-based apps.
* Hands-on experience managing campaigns on Meta Ads (Facebook/Instagram).
* Proven track record of optimizing campaigns for performance.
* Experience with Web2App / Web2Web funnels.
* Strong analytical skills and proficiency with MMP tools, subscription management platforms.
* Familiarity with SKAN, ATT, and creative testing frameworks.
* Love for numbers, experimentation, and continuous learning.
* Working proficiency in English
**Nice to have:**
* Experience running campaigns on TikTok Ads, Snapchat Ads, or AppLovin.
* Experience with automation scripts or campaign management tools.
* Past work in a startup or fast-paced mobile-first environment.
* Familiarity with BI tools.
**What We Offer**
* Fully remote work within the European time zone or a hybrid format in Belgrade. Being based in Belgrade is a plus, but not required.
* 29 work days of paid leave per year to use on vacations and national holidays.
* An initial 3-month probation period to ensure the collaboration is a good mutual fit.
* Semiannual performance reviews.
* A small startup team with no bureaucracy, where any idea aligned with our goals can be quickly implemented. Your voice is heard, and your contributions have a direct impact.
* A chance to be part of a growing company with ambitious goals.