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Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We are looking for a strategic product leader to lead the strategy and execution of how we communicate with our users. You will drive long-term retention, activation, and reactivation, build the CRM product roadmap, and implement scalable systems that directly impact key user and business metrics.
You’ll work cross-functionally with Engineering, Marketing, Data Science, and Core Product teams to deliver the best experience to our users. This is a highly visible, systems-oriented role that combines product craft, platform thinking, a data-driven approach, and user empathy.
Key Responsibilities:
* Own the end-to-end Notifications strategy, including push, Live Activity and in-app messaging.
* Balance retention uplift, irritation, and churn risk through evidence-based decision-making;
* Work with product teams across Simple to define the CRM journey according to existing and new product flows;
* Own the experimentation framework: hypothesis design, prioritization, segmentation, and implementation;
* Collaborate with engineering, design, analytics, and QA to deliver product changes and CRM-driven experiences;
* Ensure alignment and consistency across CRM touchpoints and product surfaces;
* Drive deep analysis of user behavior, AHA moments, and retention levers; track and improve key metrics;
* Develop scalable CRM frameworks covering frequency, timing restrictions, cross-funnel logic, and personalization;
* Develop requirements for analytics for operational monitoring as well as experimentation metrics;
* Ensure CRM quality via structured QA, localization workflows, and production monitoring.
What we are looking for:
* Proven experience as a Lead PM, Senior PM, or CRM Lead in B2C Mobile Products;
* Strong understanding of retention mechanics, activation funnels, and behavioral nudges;
* Experience in growing at-scale consumer products and understanding growth via improved user experiences;
* Experience with messaging technologies (e.g. push notifications, Live Activity, email systems or in-app messaging);
* Strong technical fluency; able to work closely with engineering: provide requirements and set up processes;
* Proven ability to define strategy, manage roadmaps, and execute cross-functional projects;
* Strong analytical skills; comfortable with dashboards, A/B testing, and data-driven decisions.
* Experience with AI tools in work operations.
Nice to Have:
* Experience in health, fitness, or wellness products;
* Experience building behavioral segmentation or user-state machines;
* Hands-on experience with Braze or similar platforms;
What We Offer:
* A senior role with real influence over product growth;
* Autonomy in decision-making and experimentation;
* A strong cross-functional team and a data-driven culture;
* Room to innovate, systematize, scale, and leave a mark.
Perks and Benefits:
* Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
* A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
* In-office, remote and hybrid work opportunities;
* The equipment whatever you need to be happy and productive;
* A premium SIMPLE subscription;
* 21 days annual leave, plus bank holidays (those observed where you live);
* Flexible hours. We focus on your results, not how long you spend at your desk.